Hornby who owns Scalextric has announced it year end figures. Now I know some of you find these things interesting, but for me the news that hit home most was the announcement that Scalextric has signed a licence agreement with the huge Star Wars franchise and plans to make Star Wars based Scalextric products. Now this probably means, Speeder Bikes, Land Speeders, X-Wings, Tie Fighters and most likely of all Pod Racers. Sounds super interesting and a sure fire big seller. Any news on actual product and launch dates will be posted here in the future.
Frank Martin, Chief Executive of Hornby:
"... business is in great shape. We are delighted that we have secured the worldwide licence for a range of Star Wars Scalextric products. As the films are converted into 3D format by Lucasfilm over the next few years, we anticipate that we will get an encouraging reaction to our new range of speeder bikes and X-wing fighters. We also have high hopes for our products associated with the new Disney/Pixar movie "Cars2" and have also secured the exclusive worldwide Master Toy licence rights to a new children's animated TV series 'Olly the Little White Van' which will soon be launched on ITV.
"Our range of London 2012 merchandise is now gathering real momentum. As we approach a year to go to the games, we are seeing a significant increase in sales. We are also benefiting from the increased distribution coverage.
"The team is very pleased that our supply chain is now delivering. Our major suppliers are working well and we are confident that they will support our growth ambitions in the UK and our overseas markets.
"Looking ahead, Hornby is in an excellent position. This is a very exciting time for us with the imminent launch of new products. The new licence wins have presented us with an outstanding opportunity to appeal to a new generation of hobbyists and represents a major opportunity for us to grow our business and deliver significant value for our shareholders."
"... business is in great shape. We are delighted that we have secured the worldwide licence for a range of Star Wars Scalextric products. As the films are converted into 3D format by Lucasfilm over the next few years, we anticipate that we will get an encouraging reaction to our new range of speeder bikes and X-wing fighters. We also have high hopes for our products associated with the new Disney/Pixar movie "Cars2" and have also secured the exclusive worldwide Master Toy licence rights to a new children's animated TV series 'Olly the Little White Van' which will soon be launched on ITV.
"Our range of London 2012 merchandise is now gathering real momentum. As we approach a year to go to the games, we are seeing a significant increase in sales. We are also benefiting from the increased distribution coverage.
"The team is very pleased that our supply chain is now delivering. Our major suppliers are working well and we are confident that they will support our growth ambitions in the UK and our overseas markets.
"Looking ahead, Hornby is in an excellent position. This is a very exciting time for us with the imminent launch of new products. The new licence wins have presented us with an outstanding opportunity to appeal to a new generation of hobbyists and represents a major opportunity for us to grow our business and deliver significant value for our shareholders."
good news for the future and should perhaps help the business grow again in 2011/2012.
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