Sun shines on Lego

In response to the Daily Mirror's week long Doctor Who Character Building Range offer, last week, the Sun have surpassed their rivals this week, by once again teaming up with the original block builders, Lego. With a daily Lego toy giveaway, featuring Star Wars, the new licence Pirates of the Caribbean, own brands Ninjago and Pharaoh's Quest. For just £0.30p you buy the paper and in exchange get a free toy, probably worth £1.99 minimum, based upon the RRP of their minifigures. Each day its a different figure, and with the huge demand they have extended the offer to include two bonus sets on Sat and Sunday this week.

With some sets having over 40 pieces and almost all coming with a minifigure this is a great promotion sure to boost sales of both the Sun and Lego's key brands this summer. The Pirates of the Caribbean sets look mighty fine.

Loads of details over at the Sun website here